Measuring Public Ratings’ Impact on Financial Condition

Estimating PUBLIC RATINGS’ IMPACT ON FINANCIAL CONDITION OF MASS MEDIA COMPANIES IN THE PHILIPPINES: AN ANONYMOUS RELATIONSHIP A Thesis introduced to the Faculty of the College of Business, Economics, Accountancy and Management De La Salle Lipa In fractional satisfaction of the necessities for the Degree Business Management Major in Financial Management by Macatangay, Gladys Maralit, Joshua Montes, Jose Miguel Salute, Niel Patrick Acknowledged by Winnie D. Dimaano Thesis Adviser ABSTRACTThis study will intend to perceive the noteworthy relationship of Public appraisals/media evaluations to the subject broad communications companies’ (ABS-CBN, GMA Network) monetary condition and securities exchange execution for the years 2009-2011. The reason for the investigation is to decide the companies’ open evaluations/media appraisals for the years 2009-2011, to survey if there is a critical connection between open evaluations/media appraisals and the companies’ mon etary condition and financial exchange execution and to decide whether open appraisals/media evaluations significantly affect the companies.The open appraisals/media appraisals will be accumulated online through the sites of AGB Nielsen Philippines and Kantar Media. The analysts will utilize auxiliary information assortment strategy in social occasion data with respect to the current examination. The scientists will likewise utilize correlational exploration configuration to examine the information. Elucidating configuration will likewise be utilized in the examination. List of chapters Page ABSTRACT I Acknowledgment ii DEDICATION iii LIST OF FIGURES AND TABLES ivLIST OF APPENDICES v Chapter 1 BACKGROUND OF THE STUDY Introduction 4 Statement of the issue 5 Operational Framework6 Hypothesis7 Research Objectives 7 Significance of the Study 8 Scope and Limitation 9 Definition of Terms10 2 REVIEW OF RELATED LITERATURE Related Literature 11 Related Studies12 Synthesis 14 3 RESEARCH METHO DOLOGY Research Design 15 Respondents of the Study16 Locale of the Study16 Research Tools and Instruments16Data Gathering Procedure17 Data Analysis and Interpretation17 BIBLIOGRAPHY20 APPENDICES Chapter 1 BACKGROUND OF THE STUDY This section presents the foundation of the examination, explanation of the issue, articulation of exploration targets, essentialness of the investigation and the extension and confinements of the investigation. Presentation In the Philippines, one of the most powerful frameworks of the general public is media. In this way, this makes it one of the frameworks that the open knows the most and is recognizable of.However, regardless of its recognition, there are just rare sorts of people who are interested of how open appraisals and advertising influence these companies’ monetary condition as far as its liquidity, dissolvability and stock worth; and maybe over the long haul how it influences its gainfulness and income. In the previous years, there have b een two predominant Mass Media organizations that are nearly at standard as far as income in the nation; The Alto Broadcasting System †Chronicle Broadcasting Network prominently known as ABS-CBN and the GMA Network (GMA), usually meant to as â€Å"Kapuso Network†.These are significant business TV station in the Philippines possessed and worked by the traded on an open market Filipino media combinations. Open Ratings, by and large has consistently been a piece of these Mass Media companies’ method of demonstrating their strength over another and in this way, the defenders went to a thought that maybe open evaluations significantly affect these organizations money related condition and gainfulness proportion. The way that these organizations even go through a lot of cash to pay other statistical surveying organizations to lead an overview among the general population is sufficient explanation behind the scientists to direct an investigation about it.In general when directing an examination about Financial Management, it isn't unexpected to have an investigation about the money related state of a specific business or organization focusing just on one part of the organization which is its budget report. Be that as it may, in this investigation the analysts might want to exhibit the effect of open appraisals to the budgetary state of Mass Media organizations as far as its liquidity, dissolvability, and stock worth and to demonstrate if there is a critical connection between these factors; just as on its gainfulness ratio.Statement of the Problem This examination will expect to perceive the huge connection between broad communications companies’ open evaluations and money related condition from the year 2009 to 2011 here in the Philippines. The reason for the examination is to address the accompanying inquiries: 1. What are the open evaluations of the two broad communications organizations in the years 2009-2011? 2. What are the companiesâ €™ money related condition/execution regarding: a. Profit for Assetsb. Profit for Equityc. Profit for Investments 3.What is the Stock Market Performance/Stock cost of ABS-CBN and GMA organize for the period 2009-2011? 4. Is there a critical connection between the companies’ open appraisals and monetary condition for the years 2009 to 2011? 5. What is the impact of open evaluations to the media companies’ gainfulness and stock value execution? Operational Framework Hypothesis Ho1: There is a noteworthy connection between the media companies’ open appraisals and money related condition. Ho2: Public appraisals have an immediate impact to the media companies’ securities exchange performance.Research Objectives It explicitly expects to accomplish the accompanying goals: 1. Decide the open evaluations of the two broad communications organizations in the years 2009-2011. 2. Decide the companies’ gainfulness proportions as far as: a. Profit for Assetsb . Profit for Equityc. Profit for Investments 3. Decide the Stock Market Performance/Stock cost of ABS-CBN and GMA arrange for the period 2009-2011. 4. Decide whether there is a critical connection between the companies’ open evaluations and monetary condition for the years 2009-2011. . Decide the impact of open appraisals to the companies’ gainfulness proportion. Centrality of the Study This investigation will be helpful to quantities of divisions including the general population, financial specialists, dealers and brokers, staff, understudies and future scientists. For the publicThis study may present the estimation of open appraisals to people in general and may give them that great open evaluations doesn't just influence the media companies’ ubiquity or distinction and its impact, yet it likewise influences its monetary condition as far as its liquidity, dissolvability and stock value.For the speculators This investigation is advantageous to the financial spe cialists for they can have an extra premise in examining the past and the current money related state of the media organization they wish to contribute at. The media companies’ open appraisals would likewise assist them with breaking down the which organization benefits more and which organization gives more noteworthy open door for venture development and broadening. For the dealers and tradersThis study is gainful to the merchants and brokers for they can have an extra premise in breaking down the organizations money related wellbeing as far as its liquidity, dissolvability and stock value.Thus, giving them reason for speculation. For the facultyThe aftereffect of this investigation is advantageous for the educators to have a more profound comprehension about what open appraisals can truly do to influence the budgetary state of a specific organization particularly organizations who legitimately focuses on media use for gainfulness. For the monetary administration understudi es The aftereffect of this investigation is valuable for them to get familiar with the impact of open evaluations which is usually considered uniquely to be a reason for popularity.They can utilize it as a kind of perspective or manual for their examination to additionally comprehend the variables that may influence a company’s budgetary condition. For the understudies and future researchersThe aftereffect of this investigation will fill in as a kind of perspective to their fund courses. This will be valuable to them by giving them basic subtleties important in directing their related investigations. Extension and Limitations The investigation will concentrate on the huge relationship of open appraisals to the budgetary state of media organizations in the Philippines as far as liquidity, dissolvability and stock value.Specifically, the examination will concentrate on advertising which may legitimately influence the open evaluations of these media organizations. Essential sour ces will be assembled by the scientists by visiting college libraries, understanding articles and explores that are identified with the examination. Auxiliary assets will be likewise assembled by means of web and money sites These assets will demonstrate that advertising have a noteworthy relationship with open evaluations. Besides, in deciding the huge connection between the factors (open evaluations, liquidity, dissolvability and stock worth), relative investigation will be used.In request for similar examination to be done, the analysts assembled fiscal reports of the two media organizations from years 2009-2011. The analysts likewise accumulated the open evaluations of these media organizations that were assembled by statistical surveying organizations that every media organization has employed (Nielsen appraisals and Kantar Media). Moreover, the stock an incentive for each organization will be accumulated. Meaning of Terms Public Ratings Refers to media appraisals gave by AGB N ielsen and Kantar Media statistical surveying firms in the Philippines that rate the subject corporations’ in general watcher at home ratings.Chapter 2 REVIEW OF RELATED LITERATURE This section introduced writing audits identified with the investigation. The area presents the composition of various characters both remote and nearby directed by the defenders during their examination which have been useful to the investigation. It includes reference materials and point by point realities expressed by hardly any individuals and pioneer in the field of speculation that will fill in as the establishment for sifting through and taking care of issues that might be experienced in the advancement of the proposed study.Literature and studies introduced in this s